How to Spot “Wandering Eyes” and Intercept Churn 60 Days Before Cancellation
Churn doesn’t start with a cancellation email. It starts much earlier, when customers quietly begin looking elsewhere. They’re still active. They haven’t complained. But behind the scenes, they’re researching competitors, comparing pricing, and exploring alternatives. These are wandering eyes, and if you can spot them early, you can intervene 60 days before churn becomes inevitable. […]
Introducing Our Latest Account Intelligence Features
Buyer intent data is powerful, but only when it helps teams decide what to do next. Over the last few months, we’ve spent a lot of time listening to how sales and marketing teams actually use intent day to day. The message was consistent: There’s plenty of data… but prioritisation, ownership, and activation still take […]
The 3 Vague Signals That Prove Your Intent Data is Junk
Your team just invested six figures into a new intent data platform. Your dashboards are lit up. You’re drowning in “hot leads” and “surging accounts.” There’s just one problem: your sales team hates them. SDRs are burning out. Revenue is flat. The “high-intent” MQLs you’re passing over are met with eye-rolls and ignored. Your sales […]
Is Your Intent Data a “Black Box”?
Your intent data vendor just sent you a “hot” list. A dashboard flashes green. An “account” is “surging.” You pass this “high-intent” lead to your sales team. A sales rep picks it up, stares at the name of a 10,000-person company, and asks the only questions that matter: “Who at this company is interested?” “What […]
Why Your Sales Team Hate Your “High-Intent” MQLs
Stop Single-Signal Noise: Switch to Multi-Signal Intent Data That “high-intent” MQL your ABM platform just passed over? It was an intern. Again. Marketing celebrates a “win” on their dashboard. The sales team, obligated to follow up, wastes an entire afternoon chasing a ghost. The SDR’s call log reads: “Spoke to an intern doing a research […]
How to Turn Intent Signals Into Pipeline
Most sales and marketing teams have access to some form of intent data today — website visits, content downloads, review activity, or search behaviour. But here’s the problem: intent signals without action are just noise. The real power comes when you operationalize intent data into your sales and marketing motion. That’s when signals transform from […]
Why Your Sequences Aren’t Converting (And How to Fix Them with Intent Signals)
You’ve built the sequences. You’ve nailed the messaging. You’ve filled your cadences with leads that fit your ICP. So why aren’t they replying? If your outbound emails are getting opened but not answered—or worse, not opened at all—the problem likely isn’t your copy. It’s your timing, targeting, or both. According to HubSpot, only 23.9% of […]
Stop Wasting Time on the Wrong Leads: How to Focus Your Team on In-Market Buyers
Your sales team isn’t short on activity—but is it focused on the right opportunities? In B2B sales, time is everything. The harsh truth? Most of it is wasted chasing leads that were never going to convert. Reps burn hours manually prospecting, emailing the wrong contacts, or following up with cold accounts that looked good on […]
5 Ways to Activate Person-Based Intent Signals (That Actually Work)
Turn buying signals into pipeline – without the guesswork. So, you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their buying journey. Now what? Having that level of intelligence is a massive step forward—but it’s how you activate […]
Why Only 3% of Your Market Is Ready & How Lead Onion Helps You Find Them
B2B sales and marketing teams all face the same challenge: how do you find the right buyers at the right time? The truth is, in any given market, most buyers aren’t ready to buy. In fact, only about 3% of your Total Addressable Market (TAM) is actively in-market at any moment. The other 97% are either […]